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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

Whilst the name shows, this web site post defines our knowledge about GoDaddy Website Builder (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site Search Engine Optimization of litigant. Its function isn’t to harm GoDaddy’s reputation but instead to assist small enterprises understand that GoDaddy’s site Builder isn’t the information administration system (CMS) that is suitable for reaching the salient online existence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is Related Site preliminary of client’s situation, we made a summary of conditions that required action. To call a few, the robots.txt file had not been configured correctly, there have been two versions associated with the website plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing towards the Bing+ neighborhood listing ended up being embedded, etc.

We knew that the internet site ended up being hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations onto it of course unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is that while being the cheapest means to host an online site on GoDaddy (rendering it a very cheap option altogether), the web site Builder didn’t permit you to perform virtually any action that a normal hosting will allow you to definitely. GoDaddy promote their device once the most suitable choice due to their non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and maintenance to produce your enterprise with a cushty fundamental site.

This will be true (the “comfortable fundamental website” component is argued), nonetheless it is simply exactly what a WordPress website hosted with regular web web hosting services provides you with, too, except WordPress is nowhere near as limiting. Let me reveal my advice to any or all small businesses – don’t get intimidated by just just how “technically demanding” it’s to put together a WordPress website and “undersell” your on line existence to a web page Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most part that is shocking GoDaddy site Builder is you don’t already have usage of the FTP together with database. It is possible to imagine the capabilities that are limited derive from this type of limitation. For instance, despite the fact that there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are typically unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for people but regrettably they responded that this isn’t one thing they help. The consumer rep said straight that the objective of GoDaddy site Builder is always to assist fundamental users develop a website that is basic something such as a company card. So anything “too advanced level” could be impractical to implement – exact exact same applies to our recommendations to 301 redirect one of many house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you can easily nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become included in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

What we recommended to our customer would be to migrate their GoDaddy site Builder built site to WordPress so we could implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that maintaining their internet site becomes very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a free of charge consultation to get his means around WordPress which can be by no means alot more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. Like that you can expect to fully be able to use SEO recommendations without having any restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!